Mobile Device hits already out number desktop/laptop internet hits in the country and gradually, the number of people with smartphones will outnumber those with computers and other regular phones. This has made Digital marketing one of the most important elements for any business to grow and flourish in today’s world. Many companies now recognize and

  • Mobile Device hits already out number desktop/laptop internet hits in the country and gradually, the number of people with smartphones will outnumber those with computers and other regular phones. This has made Digital marketing one of the most important elements for any business to grow and flourish in today’s world. Many companies now recognize and realize the untapped potential of digital marketing, which can do wonders for their business.

    • This Digital Marketing Workshop is designed and delivered by Skillworks to provide a practical understanding and practice of Digital Marketing
    • participants will learn how use available media channels to get results for their clients
    • Training is full practical and activity based
    • Project based Teaching method will be employed throughout  the programme
    • Participants will be required to carry out a project before they finish the programme

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  • Four modules are taught on the Digital Marketing Working with delivery within three days:

    MODULES

    FUNDAMENTALS OF DIGITAL MARKETING

    Lays the foundation for understanding how to exploit the different digital marketing tools in order to improve businesses value proposition(s) to customers and improve their overall competitiveness.

     

    DIGITAL MARKETING PLANNING AND EXECUTION

    Mobile Device hits already out number desktop/laptop internet hits in the country and gradually, the number of people with smartphones will outnumber those with feature phones. This module provides a practical guide for exploiting mobile marketing to create mutual benefits for businesses and consumers in a permission-based and sensitive manner. This module trains on the value of strategic planning and execution of Digital marketing, using the best tools and channels.

    SOCIAL MEDIA MARKETING / CAMPAIGN

                    Social media has quickly become the goldmine of marketing. This module teaches all the              intricate details in this sphere. It takes an in-depth look into social media platforms to         empower you with a detailed understanding and practice of social media engagement,     monitoring and analytics as well as tracking trends, risk management and gathering valuable               insights to integrate into campaigns and strategies.

     

    SEARCH ENGINE OPTIMIZATION (SEO)

    SEO (Search Engine Optimisation) has become a vital component of inbound marketing, making it a priority for businesses to appear on the top of search result rankings to build a cost effective and consistent medium to generate traffic. This module offer in-detail knowledge of every aspect there is to increase the organic search ranking of a website/webpage. The training takes you through all the steps taken for search engine optimization. It includes on-page best practices, keyword research, site design and architecture, link building, SEO for local search, site audit, SEO tracking.

    UNDERSTANDING AND MAXIMIZING WEB ANALYTICS

    The Google Analytics module empowers participants with the practical skills of how to use Google’s powerful analytical software. Participants learn the key reports to use on a daily basis and their interpretations as well as how to use advanced features of Google Analytics to glean deeper analytical intelligence.

    ADD-ONs

    Other quick modules include:

    • Email Marketing
    • Blogging for Money
    • Business Ethics

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