Skillworks Blog
WHAT WE DO
WHAT WE DO We serve clients at different levels: Individuals, startups, companies, public institutions, etc., whether as a trusted adviser or developer of bespoke solutions (Websites, Sofwares, Procurement, Social Media etc) or as a hands-on Trainers. For every...
Content Marketing is the process of creating, distributing, sharing and publishing content to reach your target audience thereby increasing brand visibility, sales, engagement and customer loyalty. But what does this really mean? Instead of just pitching your products...
AFFILIATE MARKETING
Affiliate marketing means that an affiliate receives a commission for promoting another company’s products. The affiliate easily looks for a product they like, then markets that product and receives commissions from every sale they create. The sales are tracked...
ONLINE REPUTATION
This course trains you to manage and optimize your reputation online. ORM is tool that help you manage your online reputation and protect business with help of online reputation management. whenever we search a query of anything on internet first, we go...
INBOUND MARKETING
You’ll learn how to use different digital channels to tell a story that is useful to your customers and public in a way that positions your organization and product as the answer to their question. What is Inbound MarketingInbound Marketing ProcessContent...
SOCIAL MEDIA MARKETING
Social media has quickly become the goldmine of marketing. This course teaches all the intricate details in this sphere. What is social mediaTypes of social mediaNigeria social media reportContent and contextHashtagsSocial media trendsSocial media marketing stepsThe...
Google Ads / PPC
This course will teach you how to plan, execute and measure PPC ads with focus on using the Google Ad platform. What is ppcBenefits of ppcSem,cpc, adrank, qualityscore, minimumbidPpc campaigns Ppc strategies KeywordsAdtext and landing pagesGoogle adwordsGoogle...
EMAIL MARKETING
In this course , you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results. You’ll learn about Opt-In Subscriber Management, E-Mail, Design and Content, Email Delivery and Reporting. What is email...
COPYWRITING
In this Course , you will get hands-on experience on writing web content, including how to write a blog or a post, newsletters, emails, landing pages, display ads, Facebook ads, native ads and website content What is copywriting Types of...
CONTENT MARKETING
This course offers full practical training on the principles and practice of the creation and distribution of valuable contents that works well for your target audience and a local context, and how to measure its impact. You will learn Social Media...
SEARCH ENGINE OPTIMIZATION (SEO)
Search engines are engines of brand awareness. This course teaches you different strategies to increase the organic search ranking of your website. You’ll learn how to optimize your search engine presence through on-site, technical and off-site activities, including...
Follow Along
We are one of Nigeria’s leading experts in Digital Skill Trainings, Websites, Mobile Apps, Digital Marketing, UI/UX Designs, SEO, Project Management and Strategic Communication Services.