The Skillworks Digital Marketing Curriculum focuses on the Principles, Planning and Execution of Digital Marketing across different channels. It covers: Web Development (using Content Management System), Search Engine Optimization, Social Media Marketing, E- mail Marketing, Search Engine Marketing, Online Reputation Management, Google Ads, Web Analytics, Blogging, Content Marketing, Video Marketing across various industries. Trainings are organized as series of full practical classroom tasks, assignments, field works and projects. The Skillworks Digital Marketing Curriculum modules are listed below:
| INTRODUCTION TO DIGITAL MARKETING | |
| What Is Digital Marketing | WEEK 1: DAY 1 |
| Types of Digital Marketing | WEEK 1: DAY 1 |
| Creating A UVP | WEEK 1: DAY 1 |
| Advanced Marketing Funnels | WEEK 1: DAY 1 |
| Value / Buyer Journey | WEEK 1: DAY 1 |
| Digital Marketing Strategy (Full scale) | WEEK 1: DAY 1 |
| Understanding Buyer Persona | WEEK 1: DAY 1 |
| Creating Buyer Persona | WEEK 1: DAY 1 |
| Buyer Persona Spring | WEEK 1: DAY 1 |
| Developing A Digital Marketing Strategy Document | WEEK 1: DAY 1 |
| WEBSITE DEVELOPMENT USING CMS | |
| Introduction to Website Development (CMS, CDA, CDA) | WEEK 1: DAY 2 |
| Domain Names | WEEK 1: DAY 2 |
| What Are Domain Names | WEEK 1: DAY 2 |
| What Are Sub Domains | WEEK 1: DAY 2 |
| What Are DNS | WEEK 1: DAY 2 |
| WhoIS | WEEK 1: DAY 2 |
| Who Manages The DNS | WEEK 1: DAY 2 |
| What Are Web Servers | WEEK 1: DAY 2 |
| How Do They Work | WEEK 1: DAY 2 |
| How to Register Domain Names | WEEK 1: DAY 2 |
| Web Hosting | WEEK 1: DAY 2 |
| How to Sign Up For A Web Hosting Service | WEEK 1: DAY 2 |
| Being A Reseller | WEEK 1: DAY 2 |
| Hosting & Domain Name Relationship | WEEK 1: DAY 2 |
| What Is CMS | WEEK 1: DAY 2 |
| How Do CMS Work | WEEK 1: DAY 2 |
| WordPress | WEEK 1: DAY 2 |
| WordPress Installation | WEEK 1: DAY 2 |
| Components of A WordPress | WEEK 1: DAY 3 |
| The WordPress Environment | WEEK 1: DAY 3 |
| Setting the Website | WEEK 1: DAY 3 |
| Installing Themes | WEEK 1: DAY 3 |
| Customizing Themes | WEEK 1: DAY 3 |
| Pages: Creating Pages | WEEK 1: DAY 3 |
| Posts: Creating Posts | WEEK 1: DAY 3 |
| Menu System | WEEK 1: DAY 3 |
| Plugins | WEEK 1: DAY 4 |
| Widgets | WEEK 1: DAY 4 |
| Wireframes | WEEK 1: DAY 4 |
| Elementor Builders | WEEK 1: DAY 4 |
| Divi Builder | WEEK 1: DAY 4 |
| Creating Ecommerce Sites | WEEK 1: DAY 5 |
| Creating Business / Corporate Websites | WEEK 1: DAY 5 |
| SEARCH ENGINE OPTIMIZATION (SEO) | |
| What Is SEO | WEEK 2: DAY 1 |
| How Search Works | WEEK 2: DAY 1 |
| Paid Vs Organic Results | WEEK 2: DAY 1 |
| Importance of SEO | WEEK 2: DAY 1 |
| Customers And Keyworks | WEEK 2: DAY 1 |
| Local SEO | WEEK 2: DAY 1 |
| Google My Business -Introduction | WEEK 2: DAY 1 |
| Reasons for Use | WEEK 2: DAY 1 |
| How to Setup | WEEK 2: DAY 1 |
| How To Optimize | WEEK 2: DAY 1 |
| Customer Research Methods | WEEK 2: DAY 2 |
| More on Buyer Persona | WEEK 2: DAY 2 |
| Keywords | WEEK 2: DAY 2 |
| Product Vs Informational | WEEK 2: DAY 2 |
| Keyword Research | WEEK 2: DAY 2 |
| Google Autocompletes | WEEK 2: DAY 2 |
| Answer the Public | WEEK 2: DAY 2 |
| Other Tools | WEEK 2: DAY 2 |
| Contents and SEO | WEEK 2: DAY 2 |
| On Page SEO With Yoast | WEEK 2: DAY 2 |
| Domain Factors | WEEK 2: DAY 2 |
| Page-Level Factors | WEEK 2: DAY 2 |
| Site-Level Factors | WEEK 2: DAY 2 |
| Backlink Factors | WEEK 2: DAY 2 |
| User Interaction | WEEK 2: DAY 3 |
| Special Google Algorithm Rules | WEEK 2: DAY 3 |
| Brand Signals | WEEK 2: DAY 3 |
| On-Site Webspam Factors | WEEK 2: DAY 3 |
| Off-Site Webspam Factors | WEEK 2: DAY 3 |
| Class Project On SEO | WEEK 2: DAY 3 |
| CONTENT MARKETING | |
| What Is Cm | WEEK 2: DAY 4 |
| Content Marketing Strategy | WEEK 2: DAY 4 |
| Types Of Content Marketing | WEEK 2: DAY 4 |
| Content Marketing Best Practices | WEEK 2: DAY 4 |
| Content Marketing For Google Ranking | WEEK 2: DAY 4 |
| What Is Story Telling | WEEK 2: DAY 4 |
| The Science Of Story Telling | WEEK 2: DAY 4 |
| Principles Of Story Telling | WEEK 2: DAY 4 |
| The Character | WEEK 2: DAY 4 |
| Creating Conflicts | WEEK 2: DAY 4 |
| COPYWRITING | |
| What Is Copywriting | WEEK 2: DAY 5 |
| Types Of Copywriting | WEEK 2: DAY 5 |
| Elements Of Copywriting | WEEK 2: DAY 5 |
| Copywriting Formulas | WEEK 2: DAY 5 |
| The Fab Formula | WEEK 2: DAY 5 |
| The Bab Formula | WEEK 2: DAY 5 |
| The 4ps Formula | WEEK 2: DAY 5 |
| The 4us Formula | WEEK 2: DAY 5 |
| The 4cs Formula | WEEK 2: DAY 5 |
| The Acca Formula | WEEK 2: DAY 5 |
| The So What Formula | WEEK 2: DAY 5 |
| The Oat Formula | WEEK 2: DAY 5 |
| The Pas Formula | WEEK 2: DAY 5 |
| The Objection Formula | WEEK 2: DAY 5 |
| Copywriting Best Practices | WEEK 2: DAY 5 |
| EMAIL MARKETING | |
| What Is Email Marketing | WEEK 3: DAY 1 |
| What Is A Marketing Funnel | WEEK 3: DAY 1 |
| Why Email Marketing | WEEK 3: DAY 1 |
| Growing An Email List | WEEK 3: DAY 1 |
| Email Marketing Strategy | WEEK 3: DAY 1 |
| Lead Magnets | WEEK 3: DAY 1 |
| Components Of A Lead Magnet | WEEK 3: DAY 1 |
| Lead Magnet Types And Examples | WEEK 3: DAY 1 |
| Components Of High Converting Optin Forms | WEEK 3: DAY 1 |
| Autoresponders | WEEK 3: DAY 1 |
| Email Regulations | WEEK 3: DAY 1 |
| Mailchimp | WEEK 3: DAY 2 |
| The Mailchimp Environment | WEEK 3: DAY 2 |
| Setting Up An Account | WEEK 3: DAY 2 |
| Creating A Signup Form | WEEK 3: DAY 2 |
| Integrating Mailchimp With WordPress | WEEK 3: DAY 2 |
| Creating An Email Campaign | WEEK 3: DAY 2 |
| Reports | WEEK 3: DAY 2 |
| PAY-PER-CLICK | |
| What Is Ppc | WEEK 3: DAY 3 |
| Benefits Of Ppc | WEEK 3: DAY 3 |
| Sem,Cpc, Adrank, Qualityscore, Minimumbid | WEEK 3: DAY 3 |
| Ppc Campaigns | WEEK 3: DAY 3 |
| Ppc Strategies | WEEK 3: DAY 3 |
| Keywords | WEEK 3: DAY 3 |
| Adtext And Landing Pages | WEEK 3: DAY 3 |
| Google Adwords | WEEK 3: DAY 3 |
| Google Ads | WEEK 3: DAY 3 |
| Google Search Network | WEEK 3: DAY 3 |
| How Google Ads Works | WEEK 3: DAY 3 |
| Types Of Google Ads | WEEK 3: DAY 3 |
| Step By Step Google Ads | WEEK 3: DAY 3 |
| Google Keyword Planner | WEEK 3: DAY 3 |
| Bids And Budgets | WEEK 3: DAY 3 |
| SOCIAL MEDIA MARKETING | |
| What Is Social Media | WEEK 3: DAY 4 |
| Types Of Social Media | WEEK 3: DAY 4 |
| Nigeria Social Media Report | WEEK 3: DAY 4 |
| Content And Context | WEEK 3: DAY 4 |
| Hashtags | WEEK 3: DAY 4 |
| Social Media Trends | WEEK 3: DAY 4 |
| Social Media Marketing Steps | WEEK 3: DAY 4 |
| The 4:1 Strategy | WEEK 3: DAY 4 |
| Social Media Marketing Strategy | WEEK 3: DAY 4 |
| Facebook Marketing | WEEK 3: DAY 4 |
| The Edgerank Algorithm | WEEK 3: DAY 4 |
| How The Edgerank Works | WEEK 3: DAY 4 |
| Affinity Score | WEEK 3: DAY 4 |
| Edge Weight | WEEK 3: DAY 4 |
| Decay Time | WEEK 3: DAY 4 |
| Why Facebook | WEEK 3: DAY 4 |
| Setting Up The Facebook Ad Account | WEEK 3: DAY 4 |
| The Facebook Business Manager | WEEK 3: DAY 4 |
| Facebook Ad Campaign Step By Step | WEEK 3: DAY 4 |
| Type Of Facebook Ads | WEEK 3: DAY 5 |
| Facebook Pixel | WEEK 3: DAY 5 |
| Retargeting / Remarketing | WEEK 3: DAY 5 |
| Using Pixel Caffeine | WEEK 3: DAY 5 |
| Troubleshooting Facebook Ads | WEEK 3: DAY 5 |
| Instagram Marketing | WEEK 3: DAY 5 |
| Instagram In Nigeria | WEEK 3: DAY 5 |
| Setting Instagram Account | WEEK 3: DAY 5 |
| Managing Instagram | WEEK 3: DAY 5 |
| Photo Editing | WEEK 3: DAY 5 |
| Rule Of The Third | WEEK 3: DAY 5 |
| AFFILIATE MARKETING | |
| What Is Affiliate Marketing | WEEK 4: DAY 1 |
| How Affiliate Marketing Works | WEEK 4: DAY 1 |
| Vendors, Marketers, Qualifiers And Revenues | WEEK 4: DAY 1 |
| Types Of Affiliate Marketing | WEEK 4: DAY 1 |
| Cpc & Cpa | WEEK 4: DAY 1 |
| Affiliate Marketing Best Practices | WEEK 4: DAY 1 |
| Starting Affiliate Marketing | WEEK 4: DAY 1 |
| Affiliate Marketing Products | WEEK 4: DAY 1 |
| Affiliate Marketing In Nigeria | WEEK 4: DAY 1 |
| Amazon | WEEK 4: DAY 1 |
| Clickfunnel | WEEK 4: DAY 1 |
| Shareasale | WEEK 4: DAY 1 |
| Flexoffer | WEEK 4: DAY 1 |
| Jumia | WEEK 4: DAY 1 |
| Commission Junction | WEEK 4: DAY 1 |
| Etc | WEEK 4: DAY 1 |
| How To Start Affiliate Marketing | WEEK 4: DAY 1 |
| WEB ANALYTICS | |
| WEEK 4: DAY 2 | |
| What Is Web Analytics | WEEK 4: DAY 2 |
| Introduction To Google Analytics | WEEK 4: DAY 2 |
| Why Google Analytics | WEEK 4: DAY 2 |
| Setting Up Google Analytics | WEEK 4: DAY 2 |
| Reading And Interpreting Analytics | WEEK 4: DAY 2 |
| Analytics Best Practices | WEEK 4: DAY 2 |
| STUDENT PROJECT | WEEK 4: DAY 3 |
| Student Project | WEEK 4: DAY 4 |
| Project Presentations | WEEK 4: DAY 5 |
- Bonus
- Course Materials and Books worth over N95,000 for free.
- Over 75 Downloadable SOPs, Checklists and templates to keep you on track
- Free Proposals to seal deals
- Full scale Digital Marketing Strategy Template
- 100% Internship and job placement support
- Free Digital Agency Business Plan
- Downloadable guides to help you take action
- Post Training mentorship
What Should I come With?
Please come with your laptop, smartphone or tablet, writing materials..and your face mask
To Register for the Full Digital Marketing Training Port Harcourt
- Fill the Registration form below
- Pay the course fee: N100,000 (Pay to Zenith Bank: 1014482060 (Skillworks)
- You will be sent your enrollment letter, course outline, course materials, Books, and access to the PCDM cloud drive etc. immediately after confirmation.