In this course , you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results. You’ll learn about Opt-In Subscriber Management, E-Mail, Design and Content, Email Delivery and Reporting.
- What is email marketing
- What is a marketing funnel
- Why email marketing
- Growing an email list
- Email marketing strategy
- Lead magnets
- Components of a lead magnet
- Lead magnet types and examples
- Components of high converting optin forms
- Autoresponders
- Email regulations
- Mailchimp
- The mailchimp environment
- Setting up an account
- Creating a signup form
- Integrating mailchimp with wordpress
- Creating an email campaign
- Reports and Analysis