In this course , you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results. You’ll learn about  Opt-In Subscriber Management, E-Mail, Design and Content, Email Delivery and Reporting. 

  • What is email marketing 
  • What is a marketing funnel 
  • Why email marketing 
  • Growing an email list 
  • Email marketing strategy 
  • Lead magnets 
  • Components of a lead magnet 
  • Lead magnet types and examples
  • Components of high converting optin forms 
  • Autoresponders 
  • Email regulations 
  • Mailchimp
  • The mailchimp environment 
  • Setting up an account 
  • Creating a signup form
  • Integrating mailchimp with wordpress
  • Creating an email campaign 
  • Reports and Analysis