This course will teach you how to plan, execute and measure PPC ads with focus on using the Google Ad platform. 

  • What is ppc
  • Benefits of ppc
  • Sem,cpc, adrank, qualityscore, minimumbid
  • Ppc campaigns 
  • Ppc strategies 
  • Keywords
  • Adtext and landing pages
  • Google adwords
  • Google ads
  • Google search network
  • How google ads works
  • Types of google ads
  • Step by step google ads
  • Google keyword planner
  • Bids and budgets