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This module is designed to provide you with the skills to build a customer profile and analyze markets and channels. The module will enable you to understand the principles of digital advertising, the key elements of branding and competitive analysis.

Lays the foundation for understanding how to exploit the different digital marketing tools in order to improve businesses value proposition(s) to customers and improve their overall competitiveness.

  • What is digital marketing
  • Types of digital marketing
  • Creating A uvp
  • Marketing funnels
  • Value / buyer journey
  • Developing a¬†Digital marketing strategy
  • Understandingand developingbuyer personas