Search engines are engines of brand awareness. This course teaches you different strategies to increase the organic search ranking of your website. You’ll learn how to optimize your search engine presence through on-site, technical and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link-building campaign.

  • What is SEO
  • How search works
  • Paid vs organic results 
  • Customers and keyworks 
  • Customer research methods
  • Keyword research 
  • Google SE system 
  • Contents and SEO
  • On page seo with yoast
  • Domain factors
  • Page-level factors
  • Site-level factors
  • Backlink factors
  • User interaction
  • Special google algorithm rules
  • Brand signals
  • On-site webspam factors
  • Off-site webspam factors