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Social media has quickly become the goldmine of marketing. This course teaches all the intricate details in this sphere.

  • What is social media
  • Types of social media
  • Nigeria social media report
  • Content and context
  • Hashtags
  • Social media trends
  • Social media marketing steps
  • The 4:1 strategy 
  • Social media marketing strategy
  • Facebook marketing 
  • The edgerank algorithm 
  • How the edgerank works
  • Affinity score
  • Edge weight 
  • Decay time
  • Why facebook
  • Setting up the facebook ad account 
  • The facebook business manager
  • Facebook ad campaign step by step
  • Type of facebook ads
  • Facebook pixel
  • Retargeting / remarketing 
  • Using pixel caffeine
  • Troubleshooting facebook ads
  • Instagram marketing
  • Instagram in nigeria 
  • Setting instagram account 
  • Managing instagram 
  • Photo editing 
  • Rule of the third