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skillworks

AFFILIATE MARKETING

Affiliate marketing means that an affiliate receives a commission for promoting another company’s products. The affiliate easily looks for a product they like, then markets that product and receives commissions from every sale they create. The sales are tracked through affiliate links from one site to another. This course covers all the steps and strategies for this.  …

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SOCIAL MEDIA MARKETING

Social media has quickly become the goldmine of marketing. This course teaches all the intricate details in this sphere. What is social media Types of social media Nigeria social media report Content and context Hashtags Social media trends Social media marketing steps The 4:1 strategy  Social media marketing strategy Facebook marketing  The edgerank algorithm  How …

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EMAIL MARKETING

In this course , you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results. You’ll learn about  Opt-In Subscriber Management, E-Mail, Design and Content, Email Delivery and Reporting.  What is email marketing  What is a marketing funnel  Why email marketing  Growing an email list  Email marketing strategy  …

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COPYWRITING

In this Course , you will get hands-on experience on writing web content, including how to write a blog or a post, newsletters, emails, landing pages, display ads, Facebook ads, native ads and website content   What is copywriting  Types of copywriting  Elements of copywriting  Copywriting formulas  The fab formula  The bab formula The 4ps …

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CONTENT MARKETING

This course offers full practical training on the principles and practice of the creation and distribution of valuable  contents that works well for your target audience and a local context, and how to measure its impact. You will learn Social Media Marketing hacks like Trendspotting, Viral Marketing and how to leverage Digital Trends for campaign success …

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SEARCH ENGINE OPTIMIZATION (SEO)

Search engines are engines of brand awareness. This course teaches you different strategies to increase the organic search ranking of your website. You’ll learn how to optimize your search engine presence through on-site, technical and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link-building …

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WEBSITE DEVELOPMENT

Content Management Systems (CMS) offer the most powerful tools for developing functional and aesthetic websites. This course covers the development of websites using WordPress in full practical. You’ll learn to evaluate the design, functionality, and effectiveness of different landing pages.  Domains and sub domains   ICAAN, DNS & Whois Web servers domain names & Web hosting …

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DIGITAL MARKETING STRATEGIES

This module is designed to provide you with the skills to build a customer profile and analyze markets and channels. The module will enable you to understand the principles of digital advertising, the key elements of branding and competitive analysis.

Emi Iyalla

EMI IYALLA

Emi Iyalla is the Executive Director of Skillworks (a skill development and consulting firm). He bagged his Bachelor of Science (B.Sc) degree in Computer Science and Information Systems from Oxford Brookes University in Oxford, England. He obtained an International Advanced Diploma in Computing from Informatics Academy, Singapore, A post graduate certificate from University of Port …

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digital marketing training in port harcourt

Skillworks Digital Marketing Curriculum

The Skillworks Digital Marketing Curriculum focuses on the Principles, Planning and Execution of Digital Marketing across different channels. It covers: Web Development (using Content Management System), Search Engine Optimization, Social Media Marketing, E- mail Marketing, Search Engine Marketing, Online Reputation Management, Google Ads, Web Analytics, Blogging, Content Marketing, Video Marketing across various industries. Trainings are …

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