Description
What is the actual definition of digital marketing? In a nutshell, digital marketing—also known as online marketing—is an umbrella term for all marketing and engagement activities done through online media channels. The role of digital marketing is to help you get found, get noticed, get leads, and then turn those leads into returning customers.
Today, we can catalog digital marketing activities into a few general buckets:
- Your website
- Search engine marketing (SEM)
- Search Engine Optimization (SEO)
- Pay per click advertising (PPC)
- Remarketing
- Marketing automation (including email marketing and messenger marketing)
- Social media marketing
- Video marketing
Granted, it gets more granular than this, but we’ll stick with the basics.
