digital marketing training in port harcourt

Skillworks Digital Marketing Curriculum

The Skillworks Digital Marketing Curriculum focuses on the Principles, Planning and Execution of Digital Marketing across different channels. It covers: Web Development (using Content Management System), Search Engine Optimization, Social Media Marketing, E- mail Marketing, Search Engine Marketing, Online Reputation Management, Google Ads, Web Analytics, Blogging, Content Marketing, Video Marketing across various industries. Trainings are organized as series of full practical classroom tasks, assignments, field works and projects. The Skillworks Digital Marketing Curriculum modules are listed below: 

INTRODUCTION TO DIGITAL MARKETING
What Is Digital MarketingWEEK 1: DAY 1
Types of Digital MarketingWEEK 1: DAY 1
Creating A UVPWEEK 1: DAY 1
Advanced Marketing FunnelsWEEK 1: DAY 1
Value / Buyer JourneyWEEK 1: DAY 1
Digital Marketing Strategy (Full scale)WEEK 1: DAY 1
Understanding Buyer PersonaWEEK 1: DAY 1
Creating Buyer PersonaWEEK 1: DAY 1
Buyer Persona SpringWEEK 1: DAY 1
Developing A Digital Marketing Strategy DocumentWEEK 1: DAY 1
WEBSITE DEVELOPMENT USING CMS
Introduction to Website Development
(CMS, CDA, CDA)
WEEK 1: DAY 2
Domain Names WEEK 1: DAY 2
What Are Domain Names WEEK 1: DAY 2
What Are Sub Domains WEEK 1: DAY 2
What Are DNSWEEK 1: DAY 2
WhoISWEEK 1: DAY 2
Who Manages The DNSWEEK 1: DAY 2
What Are Web ServersWEEK 1: DAY 2
How Do They WorkWEEK 1: DAY 2
How to Register Domain Names WEEK 1: DAY 2
Web Hosting WEEK 1: DAY 2
How to Sign Up For A Web Hosting Service WEEK 1: DAY 2
Being A Reseller WEEK 1: DAY 2
Hosting & Domain Name RelationshipWEEK 1: DAY 2
What Is CMSWEEK 1: DAY 2
How Do CMS WorkWEEK 1: DAY 2
WordPress WEEK 1: DAY 2
WordPress Installation WEEK 1: DAY 2
Components of A WordPressWEEK 1: DAY 3
The WordPress Environment WEEK 1: DAY 3
Setting the WebsiteWEEK 1: DAY 3
Installing Themes WEEK 1: DAY 3
Customizing Themes WEEK 1: DAY 3
Pages: Creating Pages WEEK 1: DAY 3
Posts: Creating PostsWEEK 1: DAY 3
Menu SystemWEEK 1: DAY 3
Plugins WEEK 1: DAY 4
Widgets WEEK 1: DAY 4
WireframesWEEK 1: DAY 4
Elementor Builders WEEK 1: DAY 4
Divi BuilderWEEK 1: DAY 4
Creating Ecommerce Sites WEEK 1: DAY 5
Creating Business / Corporate Websites WEEK 1: DAY 5
SEARCH ENGINE OPTIMIZATION (SEO)
What Is SEOWEEK 2: DAY 1
How Search WorksWEEK 2: DAY 1
Paid Vs Organic Results WEEK 2: DAY 1
Importance of SEOWEEK 2: DAY 1
Customers And Keyworks WEEK 2: DAY 1
Local SEOWEEK 2: DAY 1
Google My Business -IntroductionWEEK 2: DAY 1
Reasons for UseWEEK 2: DAY 1
How to SetupWEEK 2: DAY 1
How To OptimizeWEEK 2: DAY 1
Customer Research MethodsWEEK 2: DAY 2
More on Buyer Persona WEEK 2: DAY 2
KeywordsWEEK 2: DAY 2
Product Vs Informational WEEK 2: DAY 2
Keyword Research WEEK 2: DAY 2
Google AutocompletesWEEK 2: DAY 2
Answer the Public WEEK 2: DAY 2
Other ToolsWEEK 2: DAY 2
Contents and SEOWEEK 2: DAY 2
On Page SEO With YoastWEEK 2: DAY 2
Domain FactorsWEEK 2: DAY 2
Page-Level FactorsWEEK 2: DAY 2
Site-Level FactorsWEEK 2: DAY 2
Backlink FactorsWEEK 2: DAY 2
User InteractionWEEK 2: DAY 3
Special Google Algorithm RulesWEEK 2: DAY 3
Brand SignalsWEEK 2: DAY 3
On-Site Webspam FactorsWEEK 2: DAY 3
Off-Site Webspam FactorsWEEK 2: DAY 3
Class Project On SEOWEEK 2: DAY 3
CONTENT MARKETING 
 
What Is Cm WEEK 2: DAY 4
Content Marketing Strategy WEEK 2: DAY 4
Types Of Content Marketing WEEK 2: DAY 4
Content Marketing Best Practices WEEK 2: DAY 4
Content Marketing For Google RankingWEEK 2: DAY 4
What Is Story Telling WEEK 2: DAY 4
The Science Of Story Telling WEEK 2: DAY 4
Principles Of Story TellingWEEK 2: DAY 4
The CharacterWEEK 2: DAY 4
Creating Conflicts WEEK 2: DAY 4
COPYWRITING
What Is Copywriting WEEK 2: DAY 5
Types Of Copywriting WEEK 2: DAY 5
Elements Of Copywriting WEEK 2: DAY 5
Copywriting Formulas WEEK 2: DAY 5
The Fab FormulaWEEK 2: DAY 5
The Bab FormulaWEEK 2: DAY 5
The 4ps FormulaWEEK 2: DAY 5
The 4us FormulaWEEK 2: DAY 5
The 4cs FormulaWEEK 2: DAY 5
The Acca FormulaWEEK 2: DAY 5
The So What Formula WEEK 2: DAY 5
The Oat FormulaWEEK 2: DAY 5
The Pas FormulaWEEK 2: DAY 5
The Objection FormulaWEEK 2: DAY 5
Copywriting Best Practices WEEK 2: DAY 5
EMAIL MARKETING 
What Is Email Marketing WEEK 3: DAY 1
What Is A Marketing Funnel WEEK 3: DAY 1
Why Email Marketing WEEK 3: DAY 1
Growing An Email List WEEK 3: DAY 1
Email Marketing Strategy WEEK 3: DAY 1
Lead Magnets WEEK 3: DAY 1
Components Of A Lead Magnet WEEK 3: DAY 1
Lead Magnet Types And ExamplesWEEK 3: DAY 1
Components Of High Converting Optin Forms WEEK 3: DAY 1
Autoresponders WEEK 3: DAY 1
Email Regulations WEEK 3: DAY 1
MailchimpWEEK 3: DAY 2
The Mailchimp Environment WEEK 3: DAY 2
Setting Up An Account WEEK 3: DAY 2
Creating A Signup FormWEEK 3: DAY 2
Integrating Mailchimp With WordPressWEEK 3: DAY 2
Creating An Email Campaign WEEK 3: DAY 2
Reports WEEK 3: DAY 2
PAY-PER-CLICK
What Is PpcWEEK 3: DAY 3
Benefits Of PpcWEEK 3: DAY 3
Sem,Cpc, Adrank, Qualityscore, MinimumbidWEEK 3: DAY 3
Ppc Campaigns WEEK 3: DAY 3
Ppc Strategies WEEK 3: DAY 3
KeywordsWEEK 3: DAY 3
Adtext And Landing PagesWEEK 3: DAY 3
Google AdwordsWEEK 3: DAY 3
Google AdsWEEK 3: DAY 3
Google Search NetworkWEEK 3: DAY 3
How Google Ads WorksWEEK 3: DAY 3
Types Of Google AdsWEEK 3: DAY 3
Step By Step Google AdsWEEK 3: DAY 3
Google Keyword PlannerWEEK 3: DAY 3
Bids And BudgetsWEEK 3: DAY 3
SOCIAL MEDIA MARKETING 
What Is Social MediaWEEK 3: DAY 4
Types Of Social MediaWEEK 3: DAY 4
Nigeria Social Media ReportWEEK 3: DAY 4
Content And ContextWEEK 3: DAY 4
HashtagsWEEK 3: DAY 4
Social Media TrendsWEEK 3: DAY 4
Social Media Marketing StepsWEEK 3: DAY 4
The 4:1 Strategy WEEK 3: DAY 4
Social Media Marketing StrategyWEEK 3: DAY 4
Facebook Marketing WEEK 3: DAY 4
The Edgerank Algorithm WEEK 3: DAY 4
How The Edgerank WorksWEEK 3: DAY 4
Affinity ScoreWEEK 3: DAY 4
Edge Weight WEEK 3: DAY 4
Decay TimeWEEK 3: DAY 4
Why FacebookWEEK 3: DAY 4
Setting Up The Facebook Ad Account WEEK 3: DAY 4
The Facebook Business ManagerWEEK 3: DAY 4
Facebook Ad Campaign Step By StepWEEK 3: DAY 4
Type Of Facebook AdsWEEK 3: DAY 5
Facebook PixelWEEK 3: DAY 5
Retargeting / Remarketing WEEK 3: DAY 5
Using Pixel CaffeineWEEK 3: DAY 5
Troubleshooting Facebook AdsWEEK 3: DAY 5
Instagram MarketingWEEK 3: DAY 5
Instagram In Nigeria WEEK 3: DAY 5
Setting Instagram Account WEEK 3: DAY 5
Managing Instagram WEEK 3: DAY 5
Photo Editing WEEK 3: DAY 5
Rule Of The ThirdWEEK 3: DAY 5
AFFILIATE MARKETING 
What Is Affiliate Marketing WEEK 4: DAY 1
How Affiliate Marketing WorksWEEK 4: DAY 1
Vendors, Marketers, Qualifiers And RevenuesWEEK 4: DAY 1
Types Of Affiliate MarketingWEEK 4: DAY 1
Cpc & CpaWEEK 4: DAY 1
Affiliate Marketing Best Practices WEEK 4: DAY 1
Starting Affiliate MarketingWEEK 4: DAY 1
Affiliate Marketing ProductsWEEK 4: DAY 1
Affiliate Marketing In NigeriaWEEK 4: DAY 1
AmazonWEEK 4: DAY 1
Clickfunnel WEEK 4: DAY 1
ShareasaleWEEK 4: DAY 1
FlexofferWEEK 4: DAY 1
JumiaWEEK 4: DAY 1
Commission JunctionWEEK 4: DAY 1
EtcWEEK 4: DAY 1
How To Start Affiliate MarketingWEEK 4: DAY 1
WEB ANALYTICS
WEEK 4: DAY 2
What Is Web Analytics WEEK 4: DAY 2
Introduction To Google Analytics WEEK 4: DAY 2
Why Google AnalyticsWEEK 4: DAY 2
Setting Up Google Analytics WEEK 4: DAY 2
Reading And Interpreting AnalyticsWEEK 4: DAY 2
Analytics Best Practices WEEK 4: DAY 2
STUDENT PROJECTWEEK 4: DAY 3
Student ProjectWEEK 4: DAY 4
Project Presentations WEEK 4: DAY 5
  • Bonus
  • Course Materials and Books worth over N95,000 for free.
  • Over 75 Downloadable SOPs, Checklists and templates to keep you on track
  • Free Proposals to seal deals
  • Full scale Digital Marketing Strategy Template
  • 100% Internship and job placement support
  • Free Digital Agency Business Plan
  • Downloadable guides to help you take action
  • Post Training mentorship

What Should I come With?
Please come with your laptop, smartphone or tablet, writing materials..and your face mask

To Register for the Full Digital Marketing Training Port Harcourt

  1. Fill the Registration form below
  2. Pay the course fee: N50,000 (Pay to Zenith Bank: 1014482060 (Skillworks)
  3. You will be sent your enrollment letter, course outline, course materials, Books, and access to the PCDM cloud drive etc. immediately after confirmation.